Interview customers every day, not every quarter.

Have real conversations with your customers without running a single one yourself. Tell Sofi what you want to understand. She has the conversations, asks the follow-ups a good interviewer would, and turns what she hears into answers your team can act on.

Start free

10 free interviews every month, no card required

Preview

Conversations adapted from live data

Tell Sofi what you're trying to understand

From question to insight

Three simple steps. Tell Sofi what you want to understand, invite customers, and watch insights build as conversations happen.

Step 1

Tell Sofi what you want to understand

Describe the question you're trying to answer. Sofi builds the conversation, plans the topics, and asks the follow-up questions that uncover the "why."

Conversation brief

Why are trial users not converting?

3 key topics · flexible follow-up questions · adapts to every participant

Step 2

Invite your customers

Share a link by email, SMS, QR code, your CRM, or embed it in your product. No scheduling. No moderators.

Conversation link

dofieldwork.io/interview/···

Live · 12 conversations completed

Step 3

Understand what customers are telling you

Every conversation is organised into themes, quotes, and patterns so your team can focus on decisions instead of transcripts.

Conversation complete

“We'd heard good things about the brand, but after trying it in-store it just didn't feel as premium as we expected.”

Themes: Product feel · Expectations vs reality · Brand perception

Conversations uncover context that ratings and one-line comments can't. That's where the real insight lives.

Works wherever you already talk to customers

No new app. No new process. Just add a conversation wherever customers already interact with your business.

After a purchase, cancellation, onboarding, or milestone.

SMS

Send a conversation minutes after a visit, delivery, or appointment.

QR code

Place it on receipts, tables, counters, packaging, or signage.

In-product

Launch conversations at exactly the right moment with the SDK.

Your CRM or panel

Invite existing customers, members, or participants you already know.

Customers tap a link, have a short conversation, and leave. Sofi takes care of everything from the first question to the final insight.

What your team reads when sessions finish

Themes and quotes, composed for thinking in a living, intelligent dashboard.

Support experience · week of 24 Jun

9 completed interviews · illustrative summary

Headline finding

Support scores rise when agents ask about the caller's day before troubleshooting — not after.

Themes

Personal attention under time pressure
Mentioned in 7 of 9 support sessions this week
Time to pickup
Often paired with weak scores
Issue resolution on first call
Stable · no change from prior week

From the transcript

“She asked me about my day and if I was in a rush and needed to get things done quickly, which I did, and then she worked as hard as she could to resolve it so we could get on with our days.”
Participant · support experience study

Export transcripts and themes when you need a deck. No separate cleanup step.

Pricing

For teams who want to understand their customers. Run interviews on a link, inside your product (SDK or JavaScript popup), or with a panel — every plan, same engine.

Starter

Free